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925-415-6075
Fax 925.478-7910

2950 Buskirk Ave. Suite
300
Walnut Creek, CA 94597


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Pricing Your Home
Pricing
your home properly is the most important decision you will make in listing your
home for sale. Overpricing is the most common mistake that sellers make, and can
be disastrous, especially in a market in which prices are decreasing.
See your home through a buyer’s eyes
Buyers are looking for a
home that gives them a specific feeling, which can be related to layout,
neighborhood, cleanliness, or how the home has been updated. The expensive tile
entryway or whirlpool bath you’ve installed may mean more to you than to a
prospective buyer. Don’t expect to recover all costs from amenities you’ve
added. Some improvements will have more appeal and value than others. Take a
step back, walk through your home as a prospective buyer might and be realistic
about your home’s shortcomings. View your home as an investment and try and
put your personal feelings aside.
View the Market Analysis with the proper perspective
All real estate agents
prepare some kind of a market analysis when evaluating a listing price
recommendation for a home. This information is invaluable, but should be viewed
based upon market conditions. In the rapidly rising market we’ve seen over the
last few years, it has been wise to pay more attention to the prices of
available homes and pending sales to estimate value, as they would be more
likely to show the current increases than properties sold. In a stable or
declining market, the opposite is true, and properties actually sold will give
you a much more valid estimate of your home’s value.
BEWARE!
There are real
estate agents that will attempt to “buy” your listing. That means that they will
purposely give you an inflated estimated value for your home in order to obtain
the listing. Once your home has been on the market for awhile without much
activity, they will tell you that it is now necessary to reduce the price. In
the meantime, the market could have slipped or your home will have become
“stale” in the minds of other area realtors working with buyers.
NEVER choose a realtor
by the “price” they say they can obtain. The key to selling your home is to
price it properly based on an accurate market analysis and to expose it to the
greatest amount of potential buyers in the shortest period, through proper
marketing and having an agent who is motivated to get your home sold for the
best possible price and terms! Any of us can agree to a listing price of
your choosing.
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