Marketing Your Property
Marketing
your property includes many different available avenues. The goal of any
marketing plan is to expose your home to the greatest number of able and willing
buyers for a home in your area and price range. Depending on your home's
specific's, these are some possible ways I would market your home:
Internet Marketing
We strongly believes that our industry, like so
many others, is being revolutionized due to advancing technology. We are
committed to embracing this technology and the enhanced services it helps us
provide. See more information about this important medium on the
Internet Marketing Page
Multiple Listing Service
The MLS is the way that most agents and potential
homebuyers will be exposed to your home. The information from the MLS is
uploaded to countless Broker and Agent websites, Realtor.com, and others.
That makes it extremely important that the pictures placed on the MLS, as well
as the home's description and features are well laid out in the minimal space
allowed. We understand the importance of using this tool to your best
advantage, and attracting the highest number of agents and homebuyers to come
and visit your home.
Open Houses
Some agents shy away from doing open houses. They spout statistics
that open houses don't work, or they say they only benefit the agent. The
reality is there are two very important reasons why you should have your home
held open:
1.) More buyers are starting their home search without an agent, since there is
so much information available on the internet. Many of these buyers would
prefer to do some of the footwork themselves, and open houses offer them that
opportunity.
2.) Open houses offer you the opportunity to attract buyers that may not be
immediately in the market to buy. Certainly you've bought something on
impulse before. That's why retail stores put items in the front windows,
hoping to attract interest from those who may not have been specifically looking
to buy. That happens in home sales as well.
Realtor Networking
We know the most active local realtors in the area and will contact those that are
most likely to have potential buyers for the area and expose them to your
home. The importance of networking with other successful agents is a
critical step in giving your home maximum exposure.
Brokers Tour
Broker's Tour is essentially an open house for the local area agents to tour
around and see new properties on the market. Broker's Tours in our area
are usually conducted mid-day on Tuesday or Thursday for 3-4 hours.
Newspaper & Magazine
In the past, newspaper advertising has been well utilized. While we
still use these mediums on occasion to showcase homes, we've found that we are
much more productive focusing on online advertising, as that's where the
overwhelming majority of buyers are searching for homes.
Print Brochures
No doubt you've pulled up to a home for sale in the past to get an
informational brochure, and find that there's either none there, or if there are
some, that they are carbon copies off a copy machine. We believe that the
marketing materials we put outside of your home reflect the care and pride you
take inside. We only use professionally prepared color flyers, and check
often to make sure copies are available in the brochure boxes inside and outside
your home.
Direct Mail Advertising
Direct Mail is a highly targeted marketing strategy which allows us
to focus on the neighborhood you are in, as many homeowners will attract friends
to their area. We will also target renters in the area that may have an
interest in buying.
Yard Sign
A yard sign is an important tool for attracting buyers who otherwise
may not be exposed to your home. Remember, potential buyers drive neighborhoods!

